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Oona Sera Designs was created
October 2004 as a natural extension of the lifelong spiritual pursuits of
founder Shannon Head. As a practitioner of Anusara yoga, Shannon recognized
the need for a yoga bag that would be incredibly durable and that would also
be in accord with the underlying principles of yoga: the design would need
to come from the heart, and the materials and manufacturing would need to be
procured fairly and honestly.
Fueled by the fire of yoga and an interest in textiles and design that
stretches back to her earliest memories, Shannon decided to roll up her
sleeves and make her own bag. In the process of assembling the prototype,
she recognized she had a talent for the work.
The
real fervor ignited in the following months when Shannon started taking her
new bag to her yoga classes: people who saw it asked where they could get
one like it. With that, Oona Sera was born.
As
she went into production, a few clients requested larger bags, so Shannon
extended her line to include tote and baby bags, which can carry a yoga mat,
blocks and clothes. All Oona Sera bags are lined with Cordura
water-repellent backpack material, so they can be turned inside out and
sprayed off after a sweaty workout or yoga session.
Shannon's background in cultural anthropology and deep love for other
cultures led her to travel the world extensively. As a result, she tends to
use Japanese and other ethnic prints for the Oona Sera line, and has been
lauded for her wide variety of gorgeous colors.
In
addition, Oona Sera has recently partnered with Stellarocco Designs and now
offers an exclusive line of bags featuring their distinctive prints, all of
which have elements of both the nature inspired and Japanese prints. Oona
Sera is based in Berkeley, CA, and is female owned and operated.
Shannon has found the practice of yoga to be revolutionary, at once
inspiring and healing, and she wants to share this with the world. With a
company name that signifies unity (Oona means One in Gaelic), Oona Sera
Designs is committed to maintaining the highest quality products and will
always employ only the kindest and fairest of business practices. And that's
something you can count on.
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